Jamie Oliver has been drawn to the restaurant kitchen since he was seven or eight. First working in his father’s pub-restaurant and then training in England and France, he not only displayed incredible culinary talent, but also a passion for creating fresh, honest and delicious food. Although he is now one of the world’s top celebrity chefs, his commitment to simple, unpretentious food remains, and with it, his drive to break people’s unhealthy eating habits and get them cooking again.
With the obesity epidemic growing globally, Oliver is using his notoriety to bring attention to the changes Englanders and now Americans need to make in their lifestyles and diet. Campaigns such as School Dinners, Ministry of Food and Food Revolution USA combine Oliver’s culinary tools, cookbooks and television with more standard activism and community organizing to create change on both the individual and governmental level.